Should I Hire an Online Marketing Expert?



The world of online marketing can be very confusing for business owners who are not computer savvy or have little experience in marketing, SEO, or social media networking. In such a situation, a business owner may ask “Should I hire an online marketing expert?” (more…)

Planning an Online Marketing Campaign on a Limited Budget

Since the Information Technology Bubble or dot-com bubble in 2000, the internet market has been booming, consistently gaining popularity among businesses of all sizes. The internet provides access to billions of potential clients and is essential in expanding into the modern global market. (more…)

Promote Your Business On Google Places

About Google Places

Google Places is a free service owned by Google itself. It serves free listings of commercial or non-commercial organizations. Free listings include the organization’s name, full contact details, and business type with a geographical map and much more. You can see the location of the business on a map making it a great marketing tool for local businesses. (more…)

SEO 101 for Business Owners


If you are a business owner then SEO is vital for you to know, especially in today’s economy.

SEO is the foundation of an internet marketing campaign, and therefore it should be treated as importantly as a regular commercial campaign. (more…)

Why Should I Build an Email List?


If you have been online for any length of time, you have probably already heard that you need to start your email list. But why is that even important? You may not even have products or your storefront set up yet, is it really time to start worrying about that all important list? The answer is very much yes. (more…)

Mobile Mania: Why You Should Be Marketing on Mobile Phones


Mobile phones have given us unprecedented opportunities in marketing. Every business owner needs to appreciate that using mobile phones for marketing can greatly improve their market presence and generate increased sales volumes as a result.

It is undeniable that mobile phones have changed many aspects of our lives. They have replaced the wristwatch, the pocket diary, calendars, pocket radios, cameras and the list goes on. The single most important aspect of mobile phones is the fact that people carry them everywhere they go. It makes the users available at almost all times, eliminating the problem of timing in advertising. (more…)

Are QR Codes Necessary For My Business?


Many business owners are looking for new and innovative strategies that will allow them to effectively market their product or service. Quick Response (QR) codes are now being used by many large companies in their marketing campaigns. QR codes are a new way to cost effectively reach a targeted market via mobile devices or cellphone technology. (more…)

10 secrets for designing a winning web site


All of us know that we should do these things to our website and only 5% of us will… Which percent are you? Below are only 10 ideas and chances are probably lacking action in at least one or more.

1. Clearly define what you wish to achieve.

What are your goals and what does your site need to achieve? What is its purpose? Branding, marketing, lead generator, sales channel Integrate online with offline. Know your audience and who they are? What do they want? They want a useful website and useful information, friendliness, efficiency, good service. (more…)

What makes a Professional eBook Cover?


It is true that people judge a book by it’s cover, and the same is true for representing your digital product online… get this right and your opt-in and conversion rates can go through the roof.

Sometimes a picture is worth a thousand words, that is why an ebook cover image plays a crucial role in the ebook’s success. Well designed, professional looking ebook covers do much, because an ebook cover can be a powerful attention grabbing sales tool. (more…)